On the Rocks
What We did:
NPD
Brand Creation
Packaging Design
Brand World
Wreck Reef Rum is an NPD brand creation, named and designed by us. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH!
THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for snacking on the run and be a real hunger buster for even the biggest appetite!
THE OPPORTUNITY: We wanted to celebrate the fun interactive BIG eating experience with a bold personality. The naming needed to be simple, fun, and hint at this new product format. The Impulse freezer is very crowded and busy, so our brand design needed to have some powerful impact to cut through the visual noise.
BRANDING & ILLUSTRATION: We needed a name that packed a punch, and referenced the product format. Having the name on two lines visually suggests the format, and delivers pop in the freezer.
LABEL DETAILING: A clear and dynamic product visual that suggests the eating experience was important for this new brand, to make its offer as clear as possible and drive trial.
TONE OF VOICE: A BIG brand, a BIG product, with a BIG voice. There is nothing apologetic about SLAMWICH, and that is reflected in our communication… loud and proud!
MERCH: The freezer is a crowded space, with brands fighting for attention. We needed to be single minded and bold to ensure maximum standout.
BIG IMPACT: Powerful visuals that pack a punch... just like the Slamwich itself, brace yourself!
NEW BRAND LANDING SOON: 3D billboard that stops you in your tracks, wallop!