Classic Combo
What We did:
NPD
Brand Creation
Brand Naming
Packaging Design
Brand World
Cookie Stack’d is an NPD brand creation, named and designed by us. The classic combo of crumbly chocolate cookies and silky vanilla ice cream never goes out of style. An indulgent moment during a hectic day!
THE BRIEF: Create a brand for our new NPD offering, a delicious ice cream cookie sandwich. This everyday moment of indulgence doesn’t take itself too seriously, and is a sensorial treat of different textures and tastes.
THE OPPORTUNITY: Highlighting the quirky format of the cookie ice cream sandwich was key to driving understanding and trial of this new brand. We leveraged the branding itself to suggest the format, then hero’d the product shot and its delicious ingredients to drive taste appeal. Stack’d with personality!
BRANDING & BRAND NAMING: We created a descriptive name that has personality too… Cookie Stack’d. Stack’d with flavour, Stack’d with textures, Stack’d with confidence.
FREEZER STANDOUT: The bold branding gives us great standout in the busy freezer environment, and the striking colour combination of cool blue and chocolate brown drives brand recognition.
TARGET CONSUMERS: Obviously a snack that anybody can enjoy any time, but primarily aimed at a small moment of indulgence in the day, with a bias towards the target of a young female consumer.
DELICIOUS PHOTOGRAPHY: We need understand quickly what any new brand is about, so upfront product photography is important, that expresses the different texture and taste expectations.
BRAND WORLD: No Summer season is complete without a Cookie Stack’d in the bag.
BRAND WORLD: Goes together like cookies and ice cream, the perfect combo.