Summer on a Stick
What We did:
NPD
Brand Creation
Packaging Design
Brand World
Duet is an NPD brand creation, that puts its competitors in the shade. What screams Summer more than strawberries and ice cream? Here comes the sun!
THE BRIEF: Create a brand for our new NPD offering, a nostalgic blend of strawberries and ice cream, that conjures up memories of long days in the sunshine, with your feet up and sunglasses on.
THE OPPORTUNITY: We wanted to celebrate Summer, and hazy days in the sun. The product is a lighter eat that is full of real ingredients, so we wanted to highlight that. We needed to future proof the packaging design too, and make sure it’s ready to be adapted into other variants.
BRANDING: A simple script helps suggest a gentle and friendly personality, but also the lightness of the actual product itself. Not over-fussy or overcomplicated, just like the Duet ice lolly.
FREEZER IMPACT: The product photography creates a clear holding shape for the branding, and together with the simple typography we get great impact without shouting too loudly.
DELICIOUS INGREDIENTS: Natural ingredients, with no nasties… so let’s highlight what makes Duet so tasty. Dancing fruit gives us a sense of playfulness and a lightness of touch.
TARGET CONSUMER: Anybody who loves a lighter, fresher, fruity ice lolly, but with a slight bias towards a female consumer as a primary target.
ON THE MOVE: Classic strawberry split flavours, and a classic delivery from the ice cream man… listen out for his ‘Duet’ tunes in a neighbourhood near you!
POP UP’s: Relax, we’ve set up the deck chairs so no need to figure that out… Enjoy your Duet in the sunshine, a perfect twosome of flavours.
STICK MESSAGING: A light-hearted tone of voice for a light-hearted product experience. Fun messages on the sticks, conjuring nostalgic memories of childhood… Summer on a stick!