Simon Pendry
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Delightly Does It!

BRAND CREATION

 

Delightly Does It!

 

What We did:

  • Advertising Campaign

  • Out Of Home Campaign

  • Digital Campaign

  • Social Media

  • Copywriting

Delightly are a range of tasty yogurts, that are low calorie, have 0% added sugar, and 0% fat. Delightly is aimed at a more health conscious consumer, that still wants to feel they are having a delicious treat.

THE BRIEF: Delightly is a new brand entering a crowded market, and we need a digital and OOH campaign to launch the brand that not only highlights the brand’s benefits, but also talks to consumers in their 20’s in their language… with a smile.

THE OPPORTUNITY: We created the strapline ‘Delightly does it!’ not only to highlight the benefits of this new brand, but also to start to get some recognition for the new brand name itself. We wanted to help consumers understand how Delightly can fit into their daily routine as a guilt-free choice, to lighten up their day.

PIMP UP YOUR PORRIDGE: Highlights how Delightly can be added to your already healthy choices, and bring a little flavour to your breakfast.

TWO WEEKS IN MARBS?: Highlights the 0% fat claim, if you are watching what you eat.

WHATS YOUR TASTE?: Site specific copywriting for fashion magazine highlighting the range of flavours Delightly offers.

SAMPLING: On-site sampling at supermarkets was important at launch to introduce the brand.

CHEEKY AFTERNOON TREAT?: Mid-afternoon slump… have an individual pot of Delightly!