What We did:

• Advertising Campaign

• Out Of Home Campaign

• Digital Campaign

• Social Media

• Copywriting

Located on the edge of Dumfries and Galloway Forest Park in Scotland, Rowan Glen uses the freshest, locally sourced Scottish milk, to produce a wide range of award-winning yogurts.

THE BRIEF: Rowan Glen yogurts now contain ‘100% of your daily Vitamin D’ and we need a campaign to highlight this motivating benefit. Vitamin D deficiency occurs when the body doesn't get enough vitamin D from sunlight or diet, so people in countries that don’t get much sunshine can suffer. We also want to highlight our range of delicious flavours.

THE OPPORTUNITY: We created a copy based campaign leading with ‘Because sunny days are in short supply!’... vitamin D is sometimes known as the ‘sunshine vitamin’. The campaign was centred around Northern Ireland, where the strapline is often true!