Simon Pendry
 The breakfast cereal fixture is extremely large and busy, so Weetabix needed a design to cut through this sea of clutter to get noticed… We turned the pack on it’s side, stripped out the generic, and graphically highlighted the unique shape of the product through the branding, to help Weetabix become the #1 cereal in the UK for the first time ever.

Weetabix

RANGE REDESIGN

The breakfast cereal fixture is extremely large and busy, so Weetabix needed a design to cut through this sea of clutter to get noticed… We turned the pack on it’s side, stripped out the generic, and graphically highlighted the unique shape of the product through the branding, to help Weetabix become the #1 cereal in the UK for the first time ever. The design was also extended onto Weetabix mini crunch.

 The breakfast cereal fixture is extremely large and busy, so Weetabix needed a design to cut through this sea of clutter to get noticed… We turned the pack on it’s side, stripped out the generic, and graphically highlighted the unique shape of the product through the branding, to help Weetabix become the #1 cereal in the UK for the first time ever.

The breakfast cereal fixture is extremely large and busy, so Weetabix needed a design to cut through this sea of clutter to get noticed… We turned the pack on it’s side, stripped out the generic, and graphically highlighted the unique shape of the product through the branding, to help Weetabix become the #1 cereal in the UK for the first time ever.

WEETABIX_A3 2.jpg