Simon Pendry
 Twix asked us to create a softer, less energetic global identity that worked in harmony with their ‘Pause more’ brand positioning… We softened the typography, but kept the boldness and distinct colour balance, highlighting the unique duality of the product with a pause symbol on the dot of the ‘i’.

Twix global packaging redesign

GLOBAL REDESIGN, RANGE EXTENSION

Global redesign across multiple markets including the UK & USA, respecting local equities and allowing for brand extension. Twix Fino was developed primarily for the female consumer.

 Twix asked us to create a softer, less energetic global identity that worked in harmony with their ‘Pause more’ brand positioning… We softened the typography, but kept the boldness and distinct colour balance, highlighting the unique duality of the product with a pause symbol on the dot of the ‘i’.

Twix asked us to create a softer, less energetic global identity that worked in harmony with their ‘Pause more’ brand positioning… We softened the typography, but kept the boldness and distinct colour balance, highlighting the unique duality of the product with a pause symbol on the dot of the ‘i’.

TWIX ON GOLD MULTI.jpg
TWIX FINO ON SILVER.jpg