Simon Pendry
 With the insight of very little dwell time at the core tea fixture, Tetley needed a design that was bold, recognisable, and impactful when blocked on shelf in store… We boldly elevated the brand colour of blue, stripped the design back to the essentials, and evoked a sense of sunshine that grows the famous Tetley tea leaves.

Tetley

BRAND REDESIGN

With the insight of very little dwell time at the core tea fixture, Tetley needed a design that was bold, recognisable, and impactful when blocked on shelf in store… We boldly elevated the brand colour of blue, stripped the design back to the essentials, and evoked a sense of sunshine that grows the famous Tetley tea leaves

 With the insight of very little dwell time at the core tea fixture, Tetley needed a design that was bold, recognisable, and impactful when blocked on shelf in store… We boldly elevated the brand colour of blue, stripped the design back to the essentials, and evoked a sense of sunshine that grows the famous Tetley tea leaves.

With the insight of very little dwell time at the core tea fixture, Tetley needed a design that was bold, recognisable, and impactful when blocked on shelf in store… We boldly elevated the brand colour of blue, stripped the design back to the essentials, and evoked a sense of sunshine that grows the famous Tetley tea leaves.