Simon Pendry
 Swan filters looked very dated and extremely lost on shelf… Our dramatic award winning redesign put the focus on the brands elegantly redrawn icon and vibrant colours, breathing life into the brand and resulting in Swan overtaking the category leader to become the 1# filter in the UK.

Swan rolling papers and filters redesign

RANGE REDESIGN

A complete radical redesign of the whole packaging range which resulted in Swan becoming the number 1 rolling paper in the UK winning a design effectiveness award. Tone of voice around the whole pack was developed to increase consumer engagement with the brand.

 Swan filters looked very dated and extremely lost on shelf… Our dramatic award winning redesign put the focus on the brands elegantly redrawn icon and vibrant colours, breathing life into the brand and resulting in Swan overtaking the category leader to become the 1# filter in the UK.

Swan filters looked very dated and extremely lost on shelf… Our dramatic award winning redesign put the focus on the brands elegantly redrawn icon and vibrant colours, breathing life into the brand and resulting in Swan overtaking the category leader to become the 1# filter in the UK.

SWAN INNERS.jpg
SWAN FILTERS.jpg
SWAN PAPERS AND FILTERS.jpg