https://www.simonpendry.com/work daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527402914199-3KTN9UC1UGLUQG520JDI/COLGATE_KIDS_A3.png Work Colgate asked us to create a kids range of packs, and develop own-able characters for them… Our solution was to use the ‘C’ of Colgate to create a series of smiling faces that are styled to reflect the packs target age group. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527406596344-331KX5GXB67NP271M9OB/PIANO+3D.jpg Work Piano Creative Services provide creative implementation and artwork services to design and advertising agencies… We created an identity that amplifies both their musical brand name, and the precision and accuracy of their services. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1544750850171-CBTXQBNFS7ZYJI6O4LH6/WARNER+EDWARDS+CORE.jpg Work Warner Edwards gin is distilled on Falls Farm in Harrington… We created this striking core range of outer packaging to be in harmony with the wooden limited edition pack, but also allow for a second use and be up-cycled in the home by their loyal consumers. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1545003435530-PT88I284PYF750VV5OQ5/LOGO+CLOSE+UP.jpg Work Vintage Bridal Society was created to provide an ethical and budget conscious alternative to regular bridal stores, stocking in one place pre-loved and vintage wedding gowns… We created the brand to stand out in a crowded and generic looking market, with a bold and simple piece of branding that evokes a sense of classic old world glamour. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527412243822-O70ZQNRJQV08MSU2AA01/TWIX+ON+GOLD.jpg Work Twix asked us to create a softer, less energetic global identity that worked in harmony with their ‘Pause more’ brand positioning… We softened the typography, but kept the boldness and distinct colour balance, highlighting the unique duality of the product with a pause symbol on the dot of the ‘i’. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527411324213-38RCR5QOPMV0NQ80SE6A/SWAN+PAPERS.jpg Work Swan filters looked very dated and extremely lost on shelf… Our dramatic award winning redesign put the focus on the brands elegantly redrawn icon and vibrant colours, breathing life into the brand and resulting in Swan overtaking the category leader to become the 1# filter in the UK. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527407979593-I1ABFMXJ0CT2AGPK4GIR/GREEN+SAFFRON.jpg Work Green Saffron led by Anglo-Indian food entrepreneur and TV chef Arun Kapil, produce stunning spice blends, sauces and chutneys made with fresh spices that travel from ‘source to sauce’ in just 8 weeks…. Simon Pendry was instrumental in creating the brand in 2012, and has been the key design partner of Green Saffron ever since. Arun himself is at the heart of the pack, with vibrant colour combinations suggesting not only intense flavour, but also the Indian origins of the brand and its spices. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527403839291-92ME1WUWULJW3ISAG15E/EVER+CLEAN.png Work Ever Clean is an extremely effective super premium cat litter brand…. We created this impactful redesign to elevate their most own-able and recognisable equity, the famous white cat. It was also important to exude a sense of calm that the consumer desires, and a reassuring system of icons that express the different product benefits. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527404092425-EFV0TUKY9GRNM66DPJHS/FEMFRESH+1.jpg Work Femfresh is a leading intimate skincare brand, but their previous design had a pharmaceutical look and feel which led to embarrassment for consumers at the point of purchase… We created a display-worthy design that is fresh, approachable, and contemporary, and is much more comfortable on the skincare fixture. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527404369144-276R9DMKKGBGQN8A4VR9/FORCES+SAUCES.jpg Work An ex-serviceman had the idea to raise both awareness and money for the Royal British Legion, with a range of sauces he had made in their canteen… We created the brand, and designed the packs with a military theme to stand shoulder to shoulder with bigger more established brands on the supermarket shelves. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527404656535-NXB785RLIQBAMDUDRIMN/HULA+HOOPS+ORIGINAL.png Work Hula Hoops asked us to redesign their brand to be bold, edgy, and appeal to a teenage consumer… Inspired by the unique shape of their snack, we created a bold new identity that really popped on shelf in an incredibly crowded fixture, and developed a brand architecture that allowed for seamless brand innovation. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527405382577-DANB925JK5EOOQRL9GHH/J2O.jpg Work J2O is a range of fruit juice drinks that was struggling to compete in an increasingly innovative fixture… We created the brand positioning of ‘Fruit Alchemy’ and redesigned J2O to elevate its shelf stand-out from the chiller behind the bar, and design a clear brand strategy for what would become extremely popular limited edition innovations. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527405545545-ENWBQC01WW81OKARA9R6/LLOYDS+CARD.jpg Work Lloyds TSB came to us with a very uninspiring range of generic looking credit cards… We leveraged the brand’s iconic black horse galloping past the brand colours creating a dynamic sense of movement, designing something much more motivating and own-able. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527470681331-KKRPKDIKJJJQAGPPOJM3/LONDON+ESSENCE_A3.png Work Britvic created The London Essence brand to compete in the world of premium spirit mixers, but they needed a bespoke bottle to reflect this proposition… We designed their bottle to capture the old school glamour of cocktail mixology through the fluted forms of the glass, and create a sense of height with a tapered waist. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527405890922-QVXGD5ZQG1GTW4ZGJ0E0/MURPHY%27S.jpg Work Murphy’s asked us to redesign their famous stout to be lighter, fresher, and more contemporary, but with one eye still firmly on their long tradition and heritage… We focused on their own-able brand equities and lost all the generic over-detailing, to create this bold and confident pack. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527405965038-Q2DY5R9L4WHLF7VGM9Q2/ODUSIA.jpg Work Odusia asked us to redesign their wine and give it some much needed personality, as it was disappearing on an visually stimulating fixture… We created the range to tell the story of Homer’s Odyssey, utilising charming illustrations to highlight the key twists of this epic tale. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527406042654-NA6EZ8B4F1SKSPL3FSDZ/PENGUIN.jpg Work Penguin was struggling to be seen on a very busy shelf, and also needed a brand architecture to innovate from… We elevated the main visual asset of the Penguin illustration and reduced the brand name to create a truly iconic look and feel with powerful standout. We then created a secondary icon to be more effective across different brand innovation formats. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527406889182-S1OCGGP33BDQBU72EFC0/BACARDI+2.jpg Work Bacardi asked us to refresh their visual identity imbuing it with more craft and personality, and to create a print ad campaign to compliment their new brand positioning of ‘Together’… We used the campaign to launch the new identity, and create a unique illustration style for the brand, which created imagery from hundreds of their new logos combining ‘Together’. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527407361271-STRVMRUH2HGOP5M618NU/SHELL+HELIX.jpg Work Shell asked up to rebrand several of their oil and lubricant ranges… We created the ranges to have distinct personalities reflecting their different usages, with a strong system of crystal clear navigation and benefits communication, all of course adhering to strict brand and industry guidelines. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527407535946-HXDN3TZNFIUH56RQOURX/BEROCCA_FORWARD_A3.jpg Work After the successful redesign of the core range, Berocca were primed to innovate into the ready to drink category… We named and created Berocca Forward, utilising vertical branding to give the pack dynamism, with metallic colours and graphic bubbles to deliver a sense of the zingy taste experience. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527407710192-QYJNN0NGS8SVIFA3GY8O/BRYLCREEM_A3.png Work Brylcreem in India asked us to create a bold new look, that suited the growing sophistication of the expanding male grooming category… We leveraged the brands proud icon to create standout, and introduced a stylish black background and contemporary typography to deliver refinement for this classic British brand. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527407864076-2DL8OL1D52ZKOMY6R6HK/BULMERS.png Work Bulmers asked us to avoid the conventions of cider packaging for this bold redesign, and target a more vibrant consumer…. We reframed the category creating powerful standout and recognisability for the brand in the back bar chiller, respecting the brands heritage but with an added touch of modernity. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527408704808-GDSVTJN85NO4P4533COO/GUINNESS+BLACK+LAGER+NEW.jpg Work Guinness Black Lager was a brand innovation that expanded the Guinness world beyond just stout… We leveraged the classic Guinness layout to aid recognisability in a new category, but punctuated it with silver and metallic blue to drive both refreshment cues and a sense of modernity. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527408797075-Z2OPGQMX0DJ9VP2W9021/SELECTION.jpg Work Carrefour asked us to create a premium range for their finest products, that was flexible enough to encompass multiple categories… We created their signature range ‘Selection Carrefour’ using indulgent photography emerging from deep black backgrounds, punctuated by vibrant variant colours and classic typography. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527410732756-TQQW7MQZ5IY5M39A7WFY/SKIPS.jpg Work Skips asked us to redesign their pack to bring to life their fun product experience… We leveraged both Skips’ unique shape and distinct ‘Fizzibly Melty’ taste experience by creating a wall of yellow fizzing Skips shapes, holding lively typography and backed by vibrant metallic colours. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527410822640-27H4UMUCLAO0J4PCGPC5/STRONGBOW.jpg Work Strongbow asked us to increase standout and recognisability with this redesign… We used the famous Strongbow archer to inspire the structure of the pack, creating powerful visual tension with the vertically branded word marque and the arrow head device. Strong use of the brand colour equities of black and yellow give great on shelf presence. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527411005350-QCYYF4K4AOC022JAT3RV/SUMOL+4.png Work Sumol is Portugal’s number one soft drink, and they asked us to bring to life their vibrant fruit flavour combinations with this redesign… We were inspired by Lisbon, the brands home, and its famous street art scene to create this design with its striking fizzing split architecture highlighting the duality of the flavours. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527411528569-X0C59DOWAKPB7BXMP19H/TALK+HOME+LOGO.png Work Talk Home is the UK’s #1 SIM calling card, and they asked us for a design to reflect this… We used the name to inspire an own-able brand marque and created a distinctive visual identity to brand all the cards, online, and print communications in a unique and cohesive way. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527411936374-LFU2KFPZC0C19TNV8TET/TETLEY.jpg Work With the insight of very little dwell time at the core tea fixture, Tetley needed a design that was bold, recognisable, and impactful when blocked on shelf in store… We boldly elevated the brand colour of blue, stripped the design back to the essentials, and evoked a sense of sunshine that grows the famous Tetley tea leaves. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527411998919-T8J3ANH4R45VPG9EK2JJ/TREBOR+EXTRA+STRONG.jpg Work As market leader, Trebor Extra Strong Mints was suffering from being imitated by inferior ‘me too’ copycat brands… We put the Trebor brand back at the heart of the pack, and created a fresh new own-able design that is as strong as the mints themselves. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527412505433-9AR73HX9DG5DLIHHSHGT/WARNER+EDWARDS+PRINT.jpg Work Tom Warner and Sion Edwards approached us with the desire to distil an epic gin from their farmhouse in Harrington… We named and created their brand, together with the positioning of ‘United in Spirit’ which reflects the two founders English and Welsh origins. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527414675084-4UZT19Z3H46IOB3ZJWVH/WEETABIX_A3.jpg Work The breakfast cereal fixture is extremely large and busy, so Weetabix needed a design to cut through this sea of clutter to get noticed… We turned the pack on it’s side, stripped out the generic, and graphically highlighted the unique shape of the product through the branding, to help Weetabix become the #1 cereal in the UK for the first time ever. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527463003971-B6KDEOGXZZHY39D1IXCR/WEIGHT+WATCHERS.jpg Work Weight Watchers are the only brand in every category of the UK supermarket, so they needed an extremely flexible design system that also reflected their weight management proposition… We created a design that highlights the tasty food and its natural ingredients, and that also exudes ‘lightness’. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527463860848-1CRK0MMA9SFP9CJMXZ8R/YOUNGS+3D+LOGO.jpg Work Young’s range of beers needed a new design that was more contemporary, and more relevant to today’s younger craft beer drinker… We created a bold new brand marque using a dramatically restyled ram as its focus, and restyled the rest of the varied range to be more modern and impactful to do this. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527464150907-ESE88IWNCPRPCEB05PBG/YOGGI2_A3.jpg Work Yoggi wanted to move into the frozen yoghurt category and be fun, but not too childish or artificial looking… We created a playful graphic world in pastel shades, that highlights the unique flavour combinations and also the natural ingredients to get the most successful blend. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527464434144-SVHFTV6316DM4AIX8RO4/YOUNG%27S+WAGGLEDANCE.jpg Work Waggle Dance is a light and refreshing honey beer, and they wanted to express their lighter side with this redesign… We created a range of collectable designs, that show the bee flying around the pack in search of an ever changing flower. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527464707582-76U55ZD7MZRXLCHAEEAV/ZEO.jpg Work ZEO asked us to create a unique non-alcoholic premium drinks brand exclusively available in high end bars and clubs… We created ZEO, designing the graphics to be minimal and understated, sculpting and detailing a bespoke bottle to be unlike anything else in the category. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1549257062780-CTFMTZJM55SIPY9ZPSLI/FRESH+POTS+ABOVE+INDIVIDUAL+1.jpg Work Green Saffron wanted to expand their already successful range into the fresh category in the chiller, with an ‘Indian Street Food’ range… We created a premium and spontaneous take on our core range look and feel, with this vibrant range of packs. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1552450480127-YGNGB862N1OELD73AX8H/DELIGHTLY+BILLBOARD.jpg Work Delightly asked us for a digital and outdoor campaign to introduce their new brand… We created a ‘light’ look and feel, clearly highlighted the benefits, and developed a distinct cheeky tone of voice… delightly does it! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1553662419268-HLYHN7AIA094GLZ9JAJS/GREEN+SAFFRON+FROZEN+2.jpg Work Green Saffron wanted to expand their already successful core range into the frozen category… We created a vibrant range that brings colour to the freezer, and showcases the final dish with its delicious ingredients. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1554095291314-H33267YANZNEVBUDHP7T/MAGAZINE+RG.jpg Work Rowan Glen asked us for a digital and outdoor campaign to announce their new USP of ‘100% of your daily vitamin D’ in every pot… We clearly led with this motivating claim, then introduced a lighthearted tone of voice to raise a smile. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1590555719669-XLSQVGW2JMB5G61BX2Z0/MULLINS+3D+MINT+A3.jpg Work Mullin’s asked us to reinvigorate and modernise their range of Irish ice creams, highlighting their delicious natural ingredients… We used illustration and hand-drawn typography to deliver craft, then leveraged their stripe equity to drive powerful standout in the freezer… fresh! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527465079753-Y2RWBU3ER2G2II1WBWUF/COLGATE_NATURALS_A3.png Work Colgate Natural Extracts is distinct in its use of Asian ingredients and characteristic flavour profiles… We put the focus on these unique ingredients, and reflected its provenance with Chinese calligraphy and brushwork, to give it a fresh and minimal new look. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1586143532190-5QZQ85GSXHEQ3RWTP79K/LOGO+CLOSE+UP+FLOW+FINAL+FOR+WEB.jpg Work Flow: Cardiac Diagnostics, a new heart health practice on the Gold Coast, asked us to create their identity… We designed an iconic wave device reflecting their location, and revealing the brands heart! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1544569762928-X38ZFXOCPLLTM8NY6ZFI/Warner+Edwards+-+Bird+box.jpg Work Warner Edwards gin is distilled on Falls Farm in Harrington… We reflected their commitment to nature with this Selfridges exclusive limited edition gin packaging, which has been designed to be hung as a bird box, or be up-cycled into a bee hotel, or seed planter to plant the supplied wildflower seeds. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1596176238248-DAQGFBH4SJS71BBM34LV/GREEN+SAFFRON+SACHETS.jpg Work Green Saffron are rightfully famous for their quirky and imaginative spice blends, and everything about this redesign reflects their ethos… Expect the unexpected with this fusion of photography and Victorian illustration… Spicy! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1527402443115-MY1LKVCP4C0JO4K2WMWU/HOFMEISTER+1.jpg Work Hofmeister is now brewed in the heart of Bavaria and is made according to the Reinheitsgebot German beer purity law, using only three ingredients: mineral water, locally grown barley, and Hallertau Hops… We relaunched and redesigned this much loved brand to respect it’s historic brand equities, but also make it contemporary and relevant again. #followthebear https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618288158356-CYM7VPCXC3HEN5CYK941/CAMEL+THREE+CASUAL+BAKED.jpg Work In collaboration with Kousah&Co and Design-Hungry we redesigned Camel Nuts - who have been Singapore’s Nº1 nut brand since 1974… We elevated their most distinctive asset to proudly own the pack, delivering incredible standout on shelf, and instant recognition. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1619413952938-F2D7OGAS3HC3S0AV1BSA/SIGNATURE+IMPULSE.jpg Work We were asked to refresh and re-invigorate the Rapture ice cream bar brand…We amplified their distinctive assets to deliver standout in the crowded freezer, and then crafted the details to exude premium indulgence. Unwrap Joy! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1689296052811-1PAPHFLJ3E7A5QKGH2TU/GREEN+SAFFRON+SACHETS.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1689316723644-9AHYP3CK7M8M1SVHE4G2/RAPTURE+TUBS+VISUAL+2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1689833097348-TN4JF505EITEQV7HDD2D/FRUIT+HOOPS+SIMPLE+3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1690277438209-349E4JUBUMVQ2CQCN758/KALKI+GIN.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1690435255806-N5DW8WFJET32G52BKSFN/BOX+TOP+DOWN.jpg Work Dale Farm asked us to create a brand packaging design for their new kids ice lollies ‘Crayons’… We drew inspiration from old school colouring books for this one! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1690438248456-8MM6633YNYY1X5T0VGEK/48+SHEET_FAVOURITES+3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702265006922-DB6WFQ5TFPO9K7T96HYK/HOFMEISTER+1.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702525833648-QPLRCBG3WRHTUYG074FL/MULLINS+MINT+A3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702861825684-J03TI21DQO3II3R1W0Y4/SIGNATURE%2BIMPULSE-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702864569231-58UZRECQ044LZRKPFHTX/CAMEL%2BTHREE%2BCASUAL%2BBAKED+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702869935608-BJG1JD4HGSCXOOEIE93P/LOGO%2BCLOSE%2BUP%2BFLOW%2BFINAL%2BFOR%2BWEB-3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702938590666-UAU5PAAH1OTLP8F8SLNH/Warner%2BEdwards%2B-%2BBird%2Bbox-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702946617119-AQCKGY0WK6NX4DU550O4/BOX%2BTOP%2BDOWN-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702947813904-RF09E1QDWTV8VKHJ08WV/DELIGHTLY%2BBILLBOARD-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702952299114-GXHUXA272G50US46BE7E/MAGAZINE%2BRG.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1704279186232-CV0T7G2GFN2XIF27ZXQW/WARNER%2BEDWARDS%2BCORE%2B2-2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1704279456013-KVKPLWGXW9OZFNSVVTLK/LOGO+PAGE.png Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618298010275-6JJBGAI34MW4GZCEEJGW/3D+GREEN+SAFFRON+LOGO.jpg Work THE BRAND MARQUE: We blended the ‘g’ and the ‘s’ of Green Saffron to give us uniqueness, and of course reflect the brand’s spice blending skills. The subtle ‘herb and spice’ detailing also add craft. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618540956019-EKRGB5H8JQPLZU4585R2/WEBSITE+FRAMES+1.jpg Work ILLUSTRATIONS: A collage style blending Victorian illustrations together with ingredient photography creates an unexpected visual language for the brand that brings a smile to the mind. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469477726-YGY4H55VDK5TRIMEBKMY/GREEN+SAFFRON+SACHET+VISUAL+3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469563574-1S5AMZZQEVF3GQRVKBGP/GREEN+SAFFRON+SACHET+VISUAL+2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469650661-7O2LQKXSD3JQ16B3HJZ5/GREEN+SAFFRON+SACHET+VISUAL+4b.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469753050-LN0VZU6N1LMPPCDJU061/GREEN+SAFFRON+SACHET+VISUAL+5.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618541406371-6RSUDRIDT4F3ZH2KKABS/WEBSITE+FRAMES+2.jpg Work TONE OF VOICE: A fun brand language has been developed to elevate the uniqueness of the Green Saffron blends… this isn’t just korma, it’s Cococrazy Korma! (Gazab! translates to ‘delicious’ btw!) https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618543346785-PODBW0Q4TSN4V2VGM1JT/WEBSITE+FRAMES+3.jpg Work HELP ME COOK!: A clear system of ‘spice temperature’, ‘number of servings’ etc has been developed on front of pack for ultimate clarity, and a simple three step recipe is supplied on the back of pack. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618545950221-53U9SAICU9WU5K3YVSN8/GREEN+SAFFRON+SACHET+WEBSITE+GROUP+2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bd480fcb-a1f9-4587-a709-85a802eb6547/GREEN+SAFFRON+JAR+VISUAL+3+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/de6cf6bb-aaf9-40f8-97d5-f6b81c328c89/GREEN+SAFFRON+JAR+VISUAL+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ec4a2249-d33f-4957-8bfd-f7c49a7c128c/GREEN+SAFFRON+JAR+VISUAL+2+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c399e5dd-c9ed-45f1-89a2-aff9c23e983c/GREEN+SAFFRON+RICE+VISUAL.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618546857180-QID1O6D61PKNRVMNNO8V/T-SHIRT+x+3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549555825-VCH0ES6YKKX61XPTOGWG/FOOD+TRUCK.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549643790-IZJZDDE3NED0GRG8ZCAK/LIVING+ROOM+2.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549793956-OJ7N3XLP5YEROPG2P8CG/WALL+POSTERS+WALK+PAST+TYPE+A3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549986397-QDD327PFG8AXUNGVRDMA/2+TOTES+GREEN+SAFFRON.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618550101452-WYP5PFB4HKQ2LJGWFKKV/BILLBOARDS+X+3.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c0fa95d9-a1d8-4bd9-be09-a196b488a58b/ARUN+QUOTE.jpg Work Simon quite simply gets it. He understands the brief, totally understands me, where the brand needs to be, listens with quiet patience and then creates the most fantastic of beautiful designs that he presents with a calm, deft, confident skill. The journey he has taken us on and continues to lead is always bang-on: an embarrassment of riches falls out of everything he works on. Just brilliant! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618550772936-G34ZHJACOG5T0QWCT0R4/AWARDS+GREEN+SAFFRON.jpg Work https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/07876680-3584-4c32-aa78-0653dd28d874/RAPTURE+TUBS+SIDE+VISUAL+NARROW.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b6340e93-5be5-44f7-8f3e-4135de9dede0/RAPTURE+TUBS+VISUAL_CARAMEL+2.jpg Work DISTINCTIVE BRAND ASSETS: Leveraging the key brand assets will unsure recognition and put a spotlight on the new member of the range. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/54c5535e-fb03-4a6e-bda0-90b4ae4240e2/RAPTURE+TUBS+VISUAL+2.jpg Work PHOTOGRAPHY: Showcasing the delicious ice cream as the hero, and reassuring on Rapture’s quality and taste cues by depicting the raw ingredients. Yum! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/fdc25a59-ea27-4655-8444-0bbf074d526b/FAMILY+VISUAL.jpg Work - Make it stand out A STRONG FAMILY LOOK & FEEL: It was important to have a holistic and consistent look & feel for the whole range, to ensure a steady foundation and clear visual strategy for future innovation. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/043e2943-2a07-4336-a68d-4b64aa68b441/48-SHEET+4b.jpg Work - Make it stand out 48-SHEET OUT OF HOME: Our headlines describe the product with a gentle and indulgent tone of voice with a sprinkle of humour. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/6596f323-2c3f-47b8-ab41-fba586853329/48-SHEET+3b.jpg Work - Make it stand out 48-SHEET OUT OF HOME: Our visuals hero the new packaging, but also a tumble of delicious ingredients. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/aef709ff-efa1-4ebf-b21a-59f4014ef3b9/6-SHEETS.jpg Work - Make it stand out 6-SHEET OUT OF HOME: Both variants were featured separately to give a sense of discovery to the range. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/71e2a5c1-ec7a-4c9e-84e9-2d7d44b42b18/FRUIT+HOOPS+SIMPLE+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/447ce617-fae2-4d25-8cbd-50b3ec8853b1/FRUIT+HOOPS+LOGO.jpg Work BRANDING & BRAND NAMING: The alliteration of ‘Fruit Hoops’ conveys a sense of fun, and highlights the ice lollies coolest features. The typography is natural, but with a smile. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c9fbeae3-74dd-4940-8a23-1ebc6e6b017c/FRUIT+HOOPS+RAINBOW.jpg Work DISTINCTIVE BRAND ASSETS: The rainbow of fruit creates a powerful distinctive brand asset that aids recognition, and also communicate the ice lollies colourful USP. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bd822828-559f-4e83-8a96-d6d20faf1386/FRUIT+HOOPS+BLOCKING.jpg Work - Make it stand out STAND-OUT & BLOCKING: The punch of a natural green background, a rainbow of colour, bold branding, and an integrated product depiction combine to create great stand out at the fixture. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b5f4901d-26d0-4d43-b377-3862f15cf011/FRUIT+HOOPS+SYMBOLS.jpg Work - Make it stand out REASSURANCE: In a category not known for it’s healthy offerings, let’s highlight our natural credentials in a clear and concise way. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d1555312-a566-4955-b7bf-24cd10f18b42/FRUIT+HOOPS+VISUAL.jpg Work - Make it stand out STRONGER TOGETHER: Multiple facings are common in the freezer, so our designed needed to look great together and very grabbable! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1784d2dc-7dc7-4784-b068-a33b4e982ded/48+SHEET.jpg Work - Make it stand out 48-SHEET OUT OF HOME: Our headline reassures on natural, but also importantly on taste ‘Real Juicy, Real Tasty’… delicious! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/7be5cee2-1d2d-40ae-b2f7-7e1acd2f9f3e/6+SHEET.jpg Work - Make it stand out 6-SHEET OUT OF HOME: Our visuals focus on our new pack to aid recognition, against a dappled natural green background to elevate our real fruit cues. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/6ee0916e-89e5-4a53-9d2e-dc8919655ced/KALKI+GIN.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/7b4d6868-1afc-4730-97d1-75b4f6ca4941/ORIGINAL+BOTTLE+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/947edeb7-2b72-4e30-be51-6a718536df04/KALKI+ON+BACKGROUND+CHOC.jpg Work BRAND TONE OF VOICE: Keeping our brand language uncomplicated and approachable reflects the price point and the ‘Spirit of togetherness’ positioning we defined. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ccbc570e-4a7c-4da8-ab39-c47ee12bde5e/KALKI+ON+BACKGROUND+PINK+GIN+3.jpg Work CLEAR RANGE NAVIGATION: The liquid colours do a lot to help navigation, but we also wanted an injection of colour into each of our descriptive labels. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1be327dc-b022-432a-ab54-fe71393dacb9/LANDSCAPE.jpg Work - Make it stand out BRAND MARQUE: Our new Kalki Moon logo reflects both the moons cycles, but also the end of a distillery barrel. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/03b8f186-3684-4521-a195-93562cd944bf/KALKI+EMBOSS+EXP+3+copy+2b+EMBOSS+EXP+copy.jpg Work - Make it stand out 3D BOTTLE DESIGN: Our chunky square bottle design echoes the brands robust nature, with a hint of elegance through the side emboss design… refreshing! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/f48e4433-d464-4f54-8896-4c6c1c53a33e/BOTTLE+EXPERIMENT+2+copy.jpg Work - Make it stand out 3D BOTTLE DESIGN: The side emboss of the bottle illustrates the moons cycles, taken from the year the brand was established. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/72c65cf4-a3d9-41ac-aad3-86293cf0ddcf/WALL+MOCKUP.jpg Work - Make it stand out THE DISTILLERY: Robust materials for a robust, no nonsense brand. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3f44e9a2-6e11-419a-9de3-2cba367414d6/KALKI+BOTTLE+SHOT+3.jpg Work - Make it stand out VISUAL LOOK & FEEL: We wanted to look at home in a dark bar, but also have strong standout in the incredibly busy shopping fixture of the multiples. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d342f1ef-7e98-4865-aa3e-4a536c1d375b/Bartender+2B+copy+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c3ee1ac0-033d-442f-8527-965e28d5f049/LOGO+BURN+3+copy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/81279e69-90a2-4bd2-a345-efb62e607901/KALKI+ON+BACKGROUND+RANGE.jpg Work - Make it stand out A STRONG FAMILY LOOK & FEEL: It was important to have a holistic and consistent look & feel for the whole range, and to ensure a steady foundation and clear visual strategy for future innovation. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/914c36ac-cd42-4285-b995-bfc62c751818/PASTED+POSTERS_FAVOURITES+NARROW.jpg Work - Make it stand out 6-SHEETS: Each poster highlights a different ice lolly and brand personality. The 6-sheets could be displayed together or on their own. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/40dc72ae-c8ea-4f27-afec-195f0457b8cf/PACKS_FAVOURITES.jpg Work FAMILY FEEL: A clear and direct link with the packaging was paramount for recognition, so all distinctive brand assets have been utilised in the campaign. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/453e3cff-4950-4c81-8d8d-e46bce6e1690/MERCH_FAVOURITES.jpg Work MERCH COLLAB: Ted & Stitch partnered to create a range of t-shirts, sweatshirts, and socks that highlight the different personalities. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/e13078dd-53f4-4848-9d1a-b603c857839a/96+SHEET_FAVOURITES.jpg Work - Make it stand out 96-SHEET OUTDOOR: Go big or go home, the 96-sheets pack a real punch! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/48522f60-df05-4314-992d-a2318d16e87a/WOMEN+IN+BUSINESS.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/795c1dab-f120-4238-be9e-f4d1dbec6e00/HOFMEISTER+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/67d419b0-7a31-4b29-a725-c7604195f088/HOFMEISTER+VINTAGE+CAN+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/923d35c1-9b0d-48cf-b5db-1c3228c01745/HOFMEISTER+LOGO.jpg Work BRAND MARQUE: A brand new bear - now unchained! Typography developed from Hofmeister’s visual history, and a celebration of their Bavarian provenance. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b75069ba-4fae-42e8-b517-97885897f02f/HOFMEISTER+5.jpg Work PACKAGING: A celebration of the instantly recognisable brand colours, giving us on-shelf pop and rapid fundability at the fixture. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/4b9584e0-02dc-48ac-b1dc-022b5aab877a/HOFMEISTER+3.jpg Work - Make it stand out TAP HANDLES AND FONTS: Elegant and modern with a nod to tradition. The use of ‘Hof’ as a shorthand for the brand, gives us a great bar call. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/18780184-2dda-4b51-afba-ead5b84d23fb/HOFMEISTER+4.jpg Work - Make it stand out BAR FURNITURE: Elevates the bear as our primary recognisable brand asset, and a cheeky tone of voice through the brands copywriting. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1bb2dc0c-12a9-4002-9096-7f885fb46bef/HOFMEISTER+6.jpg Work - Make it stand out ‘FOLLOW THE BEAR’: An original advertising strapline for the brand back in the day, now takes on added meaning in the age of social media. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8cec627c-3b05-4838-8e1e-22f875ed61a4/HOFMEISTER+7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bb9a43c9-3855-42d2-bd2c-cea43c7ea1e4/HOFMEISTER+8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ccd7ebfc-81ff-42ab-9447-4687fbe5c0d6/HERO+POUR.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2fe32c93-3d1e-48d2-9be9-0aae5bdaedec/STEIN+FRAME.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1bfce312-befb-4fdb-ba64-339f332e48d5/HOFMEISTER+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/fa5ed379-6b29-465b-8374-75999fee91a5/MULLINS+MINT+A3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/4850de48-37e8-4eb4-aabf-585ac68de413/MULLINS+OLD+PACK+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/eb6d209a-1a1b-408d-8a13-01726b0d56e4/MULLINS+RANGE+CHECK.jpg Work - Make it stand out RANGE NAVIGATION: Powerful range navigation was delivered by utilising cream as a consistent brand colour, then signifying the variant colour leveraging the stripes. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d88dfbbb-a067-4e59-86aa-b3654cab7262/SIGN+MULLIN%27S.jpg Work BRAND MARQUE: The brand marque was crafted to feel contemporary and relevant, with a nod to nostalgia and heritage. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/e4974351-2a0e-4c59-8a23-7160f38c06e5/ICE+CREAM+CONES+EXP.jpg Work STRIPES: A powerful equity for the brand, that creates instant brand recognition for the devoted fans of this historic brand. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/6651d465-9e01-425f-a7a6-5a35a2d15afc/INTERIOR.jpg Work - Make it stand out INTERIOR DESIGN: Leveraging the brand colours of cream, pink, and black meant that the interiors of the ice cream parlours could be fresh, bright, and inviting. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8e6a0259-05d9-40ad-9276-71117eb247dd/CITROEN.jpg Work - Make it stand out ICE CREAM VAN: The ultimate in nostalgia! If you don’t hear it coming, you will certainly recognise it as Mullin’s from a long way away! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/e31fb3a2-ef86-41b6-b600-c46e3731b17f/MULLINS+500ML+MALLOWY.jpg Work - Make it stand out IRELAND’S FAVOURITES RANGE CREATION: After a successful relaunch of the core range, a premium ‘Ireland’s Favourites’ range was created. Even more indulgent! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/56f6cd6c-9f53-4ffb-ad1c-64c2d4ec1abd/LAPTOP-8.gif Work - Make it stand out BRAND GUIDELINES: A comprehensive set of guidelines was created to keep the brand consistent in the future, and allow for seamless innovation. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/a7ac92f0-bb56-4cbe-8a4a-05456ec11f14/MULLINS+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/04b3d665-6281-40cb-a6ec-8ffa75fb66d6/SIGNATURE%2BIMPULSE-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/35d294f5-05b3-467a-8f87-75c51c97546a/RAPTURE+OLD+PACK.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/56427c7c-aab1-4bea-a561-35c9dd76ca22/IMPULSE%2BHONEYCOMB.jpg Work - Make it stand out CORE RANGE: Proud and clear branding stands out in the crowded fixture of the freezer. Strong call-out of ‘Belgian Chocolate’, and enticing product photography reassure on quality. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ec7f1275-9de6-4aaf-a725-45c1fa532583/TRIPLE%2BBERRY%2BMULTI.jpg Work - Make it stand out MULTIPACKS: Maintain the brand look and feel, and create strong blocking on shelf. The larger canvas also allows for copy that highlights Rapture’s unique ingredients. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1d2e3d9b-8f05-463d-8423-db8e81f7bfb5/IMPULSE%2BRANGE%2BLOTS%2BVISUAL.jpg Work - Make it stand out RANGE NAVIGATION: Powerful range navigation was delivered by utilising a consistent brand colour, then signifying the variant with punchy and intuitive background colours. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c48417a9-1c08-4621-bd5f-395ce13b1086/IMPULSE%2BSIGNATURE%2BWHITE.jpg Work SIGNATURE RANGE: The two original hero variants are slightly elevated in their look & feel, conveying a more indulgent mood than the core range. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b66af1f3-b392-4249-ba3b-bd0c8c78f6c0/SIGNATURE%2BMULTI.jpg Work SIGNATURE RANGE MULTIPACKS: The multipacks are given a precious treatment, that helps support the brand’s ‘premium everyday’ positioning. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/03e8a9c4-48d1-413f-8173-3e6bb72acdcc/BILLBOARD%2BFOR%2BWEB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b74b1175-99d2-4aa1-b696-7fa98f4207aa/SOCIAL%2BMEDIA%2BFOR%2BWEB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/e0a6a09f-68ec-4f39-9efe-1bae7a6b9b17/MAGAZINE%2BFOR%2BWEB.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/a212b0db-b6ca-46f8-b503-a9779c70dfc2/POS%2BMONTAGE%2BFOR%2BWEB.jpg Work - Make it stand out STORE POINT-OF-SALE: A range of touch-points were utilised to announce the brand’s redesign, using a consistent background colour and strong use of product and packaging photography. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/0d8e51f2-43b6-4568-8b05-4b40c07699ba/DALE+FARM+QUOTE+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/5db53fa7-c1ab-48d7-8fd0-9cb2ce42c33a/CAMEL%2BTHREE%2BQUARTER%2BCASHEWS.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/490736f6-2395-49b1-a1b0-0e56ab3f799d/CAMEL+OLD+PACK.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/59c11f77-e0af-4fa0-9dc7-555c8c4fc1c7/CAMEL%2BTHREE%2BQUARTER%2BAND%2BFRONT%2BVARIANTS.jpg Work - Make it stand out DISTINCTIVE BRAND ASSETS: We elevated the camel to be the hero of the pack, giving us massive brand standout and on-shelf recognition. The addition of ‘Nut Connoisseurs’ and Est Singapore 1974’ to the branding delivers a prestige, provenance, and reassures the consumer on quality. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3c660510-f8eb-4e37-ad74-13ecfd966369/CAMEL%2BLINE%2BVARIANTS+copy.jpg Work - Make it stand out RANGE NAVIGATION: Powerful range navigation was delivered by utilising a consistent range colour for blocking, then signifying the variant with coloured backgrounds and nut photography. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/16aabbd2-ccf7-491d-84d8-4958c1655d90/CAMEL%2BTHREE%2BCASUAL%2BBAKED+copy.jpg Work - Make it stand out NATURAL BAKED RANGE: A healthier range requires a cleaner and less rich colour set, more minimal photography, and a simple benefit list to explain the ranges unique qualities to the consumer. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/535e0896-40f1-4667-8852-ac9539456505/CAMEL%2BLOTS%2BLYING%2BDOWN.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/0e744319-b4f0-4c52-bf6c-9c73e4a0b761/CAMEL%2BLYING%2BDOWN.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d80d18fe-facc-42c9-8a25-5ebaec607eb6/CAMEL+NUTS+QUOTE.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3e7f3e9a-6208-4307-8a34-a67942249de3/LOGO%2BCLOSE%2BUP%2BFLOW%2BFINAL%2BFOR%2BWEB-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/852c98b4-af34-4c3a-8a32-b3fbc1d95246/DIGITAL%2BFOR%2BWEB.jpg Work - Make it stand out WEBSITE: The site is clean, and simple to use, using straightforward language, to be as inviting as possible to patients who may feel concerned about their health. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/48679d41-ca24-429e-8744-3bbbffbe50f5/BUSINESS%2BCARDS%2BFINAL%2BFOR%2BWEB.jpg Work NAME CARDS: The use of name cards helps the doctors feel approachable and caring. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/095dfdff-b255-40ae-85bb-6c7251941dd8/SIGNAGE%2BFINAL%2BFOR%2BWEB.jpg Work SIGNAGE: Wayfinding is clean and clear to make the experience as stress-free as possible. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ec369650-e6d5-4856-a0da-a438f8a9ff8e/FLOW%2BBADGE%2B3.jpg Work - Make it stand out WAVE DEVICE: The wave device can be used as a shorthand for the brand when the name is not needed.. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/485cdf59-719b-42de-b8aa-3c782f222ec1/LANYARD.jpg Work - Make it stand out BRAND COLOURS: The consistent use of white and the blues holds all the touch-points together visually. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2d75df5a-380b-477c-88b2-eb2ee5ec31ff/OFFICE%2BFOR%2BWEB.jpg Work - Make it stand out INTERIORS: Balancing clinical efficacy with a light and airy modernity was key to creating an inviting space for the patients. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d86a17ea-4577-46cd-af70-2c155305bb54/ENTRANCE%2BWALL.jpg Work - Make it stand out BRAND GUIDELINES: A comprehensive set of guidelines was created to keep the brand consistent in the future, and allow for seamless innovation. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/5e9f975f-cb57-4851-801d-c042e9e3554c/MURAL%2BFINAL%2BWEB.jpg Work - Make it stand out CAMPAIGN: A sense of calm, and the call to action “Make sure your heart’s content” encourages patients to book in for a check-up. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8c56ca12-d66f-4187-ac4b-d8f66885e86e/FLOW+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/9e9515c2-d499-46e9-b59d-87ed3b88ccb9/Warner%2BEdwards%2B-%2BBox.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/da993d44-3c15-4862-b1e4-41eae59adb6b/Warner%2BEdwards%2B-%2BBird%2Bbox-2.jpg Work - Make it stand out BIRDS: The outer packaging can be instantly hung in the garden and up-cycled as a nest box for small birds such as Blue Tits and Sparrows. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3dc0e38a-1811-4474-83ec-99e81f507d22/Warner%2BEdwards%2B-%2BBee%2BHotel.jpg Work BEES: The box can also be transformed into a bee hotel, to help the bees who help make the gin. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/0eda503c-ed10-4ecf-a5bb-b5bbfbff1bc9/Warner%2BEdwards%2B-%2BPlanter.jpg Work PLANTS: The box can also be used as a planter for the bee-friendly flower seeds included. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8b1876e6-939e-4628-b426-69593be440bf/Warner%2BEdwards%2B-%2BBee%2Bhotel%2Bphoto%2B2.jpg Work - Make it stand out IRELAND’S FAVOURITES RANGE CREATION: After a successful relaunch of the core range, a premium ‘Ireland’s Favourites’ range was created. Even more indulgent! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/a843ad2b-32bb-4b81-b177-b9f58b756aac/Warner%2BEdwards%2B-%2BPlanter%2Bphoto%2B2.jpg Work - Make it stand out INTERIOR DESIGN: Leveraging the brand colours of cream, pink, and black meant that the interiors of the ice cream parlours could be fresh, bright, and inviting. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/53d451ea-40ce-418a-9b67-4a5b9b2ffb81/Warner%2BEdwards%2B-%2BBird%2Bbox%2Bphoto.jpg Work - Make it stand out ICE CREAM VAN: The ultimate in nostalgia! If you don’t hear it coming, you will certainly recognise it as Mullin’s from a long way away! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/997f7fc1-8bf0-4595-906a-6a8c952cc3f6/WARNERS+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/7aa8b57a-7af2-4d39-b347-9d07605b3db4/WARNER%2BEDWARDS%2BCORE-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/f751b2b2-3639-4b4d-a6a2-52b5e54d4733/WARNER%2BEDWARDS%2BCORE%2B2-2.jpg Work - Make it stand out RANGE NAVIGATION: Because the coloured glass of the bottles would be hidden, it was important to deliver differentiation via the outer labels. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2f81cc83-dfb2-40bf-83de-a35cdcc71ae7/WARNER%2BEDWARDS%2BCORE%2B3.jpg Work REMOVABLE LABELS: The outer labelling enables striking differentiation in store, but can be easily removed in the home to reveal a beautifully display worthy and useful storage container. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bb100873-b576-4877-8b71-e7aac1808682/WARNER%2BEDWARDS%2BCORE%2B4.jpg Work - Make it stand out IRELAND’S FAVOURITES RANGE CREATION: After a successful relaunch of the core range, a premium ‘Ireland’s Favourites’ range was created. Even more indulgent! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/511fc698-c70e-4090-a266-d8f5338df779/WARNER%2BEDWARDS%2BCORE%2B5.jpg Work - Make it stand out INTERIOR DESIGN: Leveraging the brand colours of cream, pink, and black meant that the interiors of the ice cream parlours could be fresh, bright, and inviting. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/5c1b53db-ae6c-44bf-ac24-f1fd1877629e/WARNER%2BEDWARDS%2BCORE%2B6.jpg Work - Make it stand out ICE CREAM VAN: The ultimate in nostalgia! If you don’t hear it coming, you will certainly recognise it as Mullin’s from a long way away! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/997f7fc1-8bf0-4595-906a-6a8c952cc3f6/WARNERS+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8195f6d9-9642-4399-b0bf-577011b1694a/BOX%2BTOP%2BDOWN-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3a3cabf0-e974-47f3-bf7f-44c0dd866149/CRAYONS%2BBOX%2BSIDE.jpg Work - Make it stand out CREATIVE PLAY: We wanted the pack to be interactive, so left the side of pack blank and in outline to be coloured in by the kids… prizes for the best! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/98798f39-9bed-4b8b-9da4-3e44b588e874/CRAYONS%2BNUTRITIONALS.jpg Work REASSURANCE: Clearly flagging the product benefits, helps reassure the purchaser in products aimed at younger people. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/79c903f2-0039-464f-830e-4ac91a439858/PENCIL%2BCASE.jpg Work - Make it stand out MERCHANDISING: It was a natural fit to have brand merchandise that centred around creativity, and encouraging kids to draw. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/9359bb6c-ea5b-4a1a-9d38-42bdc2fca55b/CRAYONS%2BT-SHIRT.jpg Work - Make it stand out BRAND VISUAL LANGUAGE: The idea of hand writing and colouring-in gave us a natural visual language for all other touch-points. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/5a87959d-f9ed-42f5-833a-6b4ddbe50d9e/CRAYONS%2BTOV.jpg Work BRAND TONE OF VOICE: We wanted our tone of voice to be as fun as the product itself, and perhaps a little bit cheeky! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/207992a1-e5b5-4a6c-8ee6-8e82e0898852/DELIGHTLY%2BBILLBOARD-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/98d59728-7cab-46d6-aafd-5b5800fe09d3/DELIGHTLY%2BADSHEL.jpg Work - Make it stand out PIMP UP YOUR PORRIDGE: Highlights how Delightly can be added to your already healthy choices, and bring a little flavour to your breakfast. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/44400c9e-689f-4bd8-8aa0-1bc867c57f55/DELIGHTLY%2BMAGAZINE.jpg Work TWO WEEKS IN MARBS?: Highlights the 0% fat claim, if you are watching what you eat. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/be7631fc-1f75-43f3-be75-ef6679f6ed31/DELIGHTLY%2BI-PAD.jpg Work WHATS YOUR TASTE?: Site specific copywriting for fashion magazine highlighting the range of flavours Delightly offers. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/074d09ff-1bc1-4cb4-bb1f-60ea2d6eacba/DELIGHTLY%2BTRADE%2BSHOW.jpg Work - Make it stand out SAMPLING: On-site sampling at supermarkets was important at launch to introduce the brand. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/90f3c517-22fc-4d81-a79e-897e05e943cf/DELIGHTLY%2BROLL%2BUP.jpg Work - Make it stand out CHEEKY AFTERNOON TREAT?: Mid-afternoon slump… have an individual pot of Delightly! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/a5e766ae-8d9c-44cc-8ab6-a7c0d9f2cdd1/DELIGHTLY%2BBILLBOARD%2B2.jpg Work - Make it stand out IRELAND’S FAVOURITES RANGE CREATION: After a successful relaunch of the core range, a premium ‘Ireland’s Favourites’ range was created. Even more indulgent! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/a3a3611e-a80b-4a03-9309-6e46ce728b6e/MAGAZINE%2BRG.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d356c141-5c14-4932-91d8-ed23b4f0c876/BILLBOARD%2B2%2BRG.jpg Work - Make it stand out BOLD CLAIM OF ‘NOW WITH 100% OF YOUR DAILY VITAMIN D’: We then qualify the benefit with lighthearted copy ‘Sunshine in a pot!’ to keep the TOV friendly. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/cda7de02-d4fe-44cb-a5cc-e3ff39141adf/AIRPORT%2BBILLBOARD%2BRG.jpg Work SITE SPECIFIC: Airport billboard in Arrivals when you get back home to grey skies! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/df96f46a-b990-4be5-a058-8c3e036415e4/IPAD%2BRG.jpg Work ‘D’ IS FOR DELICIOUS: Keeping the copy light, to avoid feeling too clinical with the vitamin message. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/da0fd71f-1141-4430-a204-9f7afbf5472b/TRADE%2BSHOW%2BRG.jpg Work - Make it stand out SAMPLING: Highlighting the flavour range… ‘Fill your family full of sunshine!’. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/31495073-945b-4298-8f66-23623cca604c/ROLL%2BUP%2BRG.jpg Work - Make it stand out GROWING RANGE OF FLAVOURS: ‘For a growing family’ highlighting vitamin’s positives. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2789e451-c7f3-4ab8-bdcf-9667363c2955/ADSHEL%2BRG.jpg Work - Make it stand out IRELAND’S FAVOURITES RANGE CREATION: After a successful relaunch of the core range, a premium ‘Ireland’s Favourites’ range was created. Even more indulgent! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ae60a750-aa3e-42a9-8057-5ac45574922d/UNDERGROUND%2BBILLBOARD%2BRG.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/4cfe9d0c-88dc-4a52-a87b-a222f0c337f6/LOGO+PAGE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1abdc1ff-4cb9-49fb-880f-f0efddd0bdfd/BEFORE+MR+PICK+ME+UP+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/6d9fadbf-e628-4adb-9bf9-cac47fef00f4/MR+PICK+ME+UP+LAPTOP.png Work - Make it stand out WEBSITE: Outdoors, full of light and good times, to reflect the Margaret River region that MR Pick Me Up are lucky enough to cover. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/13f16aa9-b6d2-4e8f-b6f5-121ffa6f3ee7/PHONE+MR+PICK+ME+UP+2.png Work SOCIALS: A scalable brand marque that has enough flex to operate at different sizes, and photography that is full of light and people enjoying wine together. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/dc29ea5b-9f55-480f-9351-80e2f9231c23/COASTERS+1+DEV+2.png Work - Make it stand out BUSINESS CARDS: Wine coasters that can be used as a promotional item, which can be left in leaflet stands etc within the Margaret River region. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/7bb6d028-86c2-4339-81a3-a4dfc2f4e8cc/BOTTLE+DESIGN+RED+2.jpg Work WHITE LABEL: MR Pick Me Up use their connections to bring you their choice of the best wines from the Margaret River region, without leaving home. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/865d4a5c-288a-4a3f-9612-c2d4ea396d9c/CARRY+BOX+3.jpg Work - Make it stand out CURATED COLLECTIONS: MR Pick Me Up also use their wine expertise and local knowledge, to find the best wines from the region for you to take home gift wrapped. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/641a0fa3-eb73-48f3-8b6e-e14cba37c06c/CAR+VINYL.png Work - Make it stand out THE VEHICLE FLEET: Instantly recognisable, hugely memorable, and seen in only the best wineries in the Margaret River region. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/cee2286d-1592-41f1-ab34-4bfbae1ccd0d/BOTTLE+DESIGN+2.jpg Work - Make it stand out LOGO FLEX: The wine colour and full stop in the logo can flex to reflect different wine varieties when necessary, green for Pinot Gris, pink for Rosé. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/cf6b6f91-16a2-4e9a-bd56-da85001886f4/Wine_Glass_Mockup.jpg Work - Make it stand out MERCHANDISE: Bespoke wine glasses with printed ‘eyes’ that bring the logo’s face to life when you fill your glass with wine ; ) https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/3d0a1012-a108-4e5c-b13b-2957f8ebc9e6/MR+PICK+ME+UP+QUOTE.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.simonpendry.com/about daily 0.75 2025-12-18 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/99e17acc-0bd8-4726-bc7b-b07cdee2d51c/headshot.png About https://www.simonpendry.com/contact daily 0.75 2025-04-08 https://www.simonpendry.com/expertise-1 daily 0.75 2023-07-27 https://www.simonpendry.com/overview-copy daily 1.0 2024-02-05 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702609171086-IVDPK0489SJP14EAW4RS/HOFMEISTER%2B1.jpg Overview - Hofmeister Brand Relaunch https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702530735484-N0HL36PYLBE761BQV9BV/MULLINS+MINT+A3.jpg Overview - Mullin's Packaging Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702530914017-W0K0P7P5DK7B9EJ71XP4/KALKI+GIN.jpg Overview - Kalki Moon Packaging & Bottle Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702531007416-ENOGH4OZ793G8Y4LPGR4/RAPTURE+TUBS+SIDE+VISUAL.jpg Overview - Rapture NPD Packaging Range https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702530798887-8MFHKSLN4KMHPR0JCYNT/FRUIT+HOOPS+SIMPLE+2.jpg Overview - Fruit Hoops Brand Creation https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608554762-BS2CLGXBQDUEJ4NXBA0H/GREEN+SAFFRON+SACHET+GROUP+LO.jpg Overview - Green Saffron Packaging Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608981102-VBTNTTMUXMFSIS06419C/Warner%2BEdwards%2B-%2BBird%2Bbox.jpg Overview - Warner Edwards LTD Edition Packaging https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608661759-1FEJDXJ4CAFMIDVD6WL1/CAMEL%2BTHREE%2BCASUAL%2BBAKED.jpg Overview - Camel Packaging Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608851094-E22HGE1QR3A2RYBFOUV6/SIGNATURE%2BIMPULSE.jpg Overview - Rapture Packaging & Campaign Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1706842537770-EKXBI7YVXAWF2O3KSCKT/LOGO+PAGE.png Overview - Mr Pick Me Up Brand Redesign https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608848135-B3FDPASOVMUDDYVSNAAE/BOX%2BTOP%2BDOWN.jpg Overview - Crayons Lollies Brand Creation https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608982655-QA4QV92BO595BTMRW4YS/DELIGHTLY%2BBILLBOARD.jpg Overview - Delightly Campaign https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702609063771-559AGVU7DE1TW2S62MZJ/WARNER%2BEDWARDS%2BCORE%2B2.jpg Overview - Warner Edwards Packaging Design https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702608848135-P7JV15LJSEGPON7RBTOI/LOGO%2BCLOSE%2BUP%2BFLOW%2BFINAL%2BFOR%2BWEB.jpg Overview - Flow Brand Creation https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702956828997-MA14V5YWYUO0JRSZ82KN/MAGAZINE%2BRG.jpg Overview - Rowan Glen Campaign https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702957013778-2QS1IN03TIWMCG7V19PL/48+SHEET_FAVOURITES+3+copy.jpg Overview - Favourites Campaign https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ce426b11-8531-4441-88d5-0eff502b5f76/Current+Clients+2.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702594677506-GWKUUMTIRN0QIB86YG5I/ARUN+QUOTE.jpg Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702602532304-KLA80TT60CXBDH98IRID/WARNERS+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702594594061-N8JKCKU1PDCXKZO3LAYW/MULLINS+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702594629621-D6DXXWPHXYGD749N4ZPH/HOFMEISTER+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702603836655-3CU3XGW4YNF90IYQOI60/FLOW+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1706072357011-VUQDL4XBM48GIWX9F17J/MR+PICK+ME+UP+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702607973947-5OY3DO8RA3SN8B3UM8NH/DALE+FARM+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1767757913602-ZZRLBCM1504IKUQW6MXZ/CAMEL+NUTS+QUOTE.jpg Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702606303874-30128U57RYS2XB7FULDY/CAMPARI+QUOTE.png Overview https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1614310030371-NNY1HSVN68RR4V0HCF7O/AWARDS.jpg Overview https://www.simonpendry.com/featured-case-study-new daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1689296052811-1PAPHFLJ3E7A5QKGH2TU/GREEN+SAFFRON+SACHETS.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618298010275-6JJBGAI34MW4GZCEEJGW/3D+GREEN+SAFFRON+LOGO.jpg Featured Case Study THE BRAND MARQUE: We blended the ‘g’ and the ‘s’ of Green Saffron to give us uniqueness, and of course reflect the brand’s spice blending skills. The subtle ‘herb and spice’ detailing also add craft. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618540956019-EKRGB5H8JQPLZU4585R2/WEBSITE+FRAMES+1.jpg Featured Case Study ILLUSTRATIONS: A collage style blending Victorian illustrations together with ingredient photography creates an unexpected visual language for the brand that brings a smile to the mind. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469477726-YGY4H55VDK5TRIMEBKMY/GREEN+SAFFRON+SACHET+VISUAL+3.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469563574-1S5AMZZQEVF3GQRVKBGP/GREEN+SAFFRON+SACHET+VISUAL+2.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469650661-7O2LQKXSD3JQ16B3HJZ5/GREEN+SAFFRON+SACHET+VISUAL+4b.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618469753050-LN0VZU6N1LMPPCDJU061/GREEN+SAFFRON+SACHET+VISUAL+5.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618541406371-6RSUDRIDT4F3ZH2KKABS/WEBSITE+FRAMES+2.jpg Featured Case Study TONE OF VOICE: A fun brand language has been developed to elevate the uniqueness of the Green Saffron blends… this isn’t just korma, it’s Cococrazy Korma! (Gazab! translates to ‘delicious’ btw!) https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618543346785-PODBW0Q4TSN4V2VGM1JT/WEBSITE+FRAMES+3.jpg Featured Case Study HELP ME COOK!: A clear system of ‘spice temperature’, ‘number of servings’ etc has been developed on front of pack for ultimate clarity, and a simple three step recipe is supplied on the back of pack. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618545950221-53U9SAICU9WU5K3YVSN8/GREEN+SAFFRON+SACHET+WEBSITE+GROUP+2.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bd480fcb-a1f9-4587-a709-85a802eb6547/GREEN+SAFFRON+JAR+VISUAL+3+copy.jpg Featured Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/de6cf6bb-aaf9-40f8-97d5-f6b81c328c89/GREEN+SAFFRON+JAR+VISUAL+copy.jpg Featured Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ec4a2249-d33f-4957-8bfd-f7c49a7c128c/GREEN+SAFFRON+JAR+VISUAL+2+copy.jpg Featured Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c399e5dd-c9ed-45f1-89a2-aff9c23e983c/GREEN+SAFFRON+RICE+VISUAL.jpg Featured Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618546857180-QID1O6D61PKNRVMNNO8V/T-SHIRT+x+3.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549555825-VCH0ES6YKKX61XPTOGWG/FOOD+TRUCK.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549643790-IZJZDDE3NED0GRG8ZCAK/LIVING+ROOM+2.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549793956-OJ7N3XLP5YEROPG2P8CG/WALL+POSTERS+WALK+PAST+TYPE+A3.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618549986397-QDD327PFG8AXUNGVRDMA/2+TOTES+GREEN+SAFFRON.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618550101452-WYP5PFB4HKQ2LJGWFKKV/BILLBOARDS+X+3.jpg Featured Case Study https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c0fa95d9-a1d8-4bd9-be09-a196b488a58b/ARUN+QUOTE.jpg Featured Case Study Simon quite simply gets it. He understands the brief, totally understands me, where the brand needs to be, listens with quiet patience and then creates the most fantastic of beautiful designs that he presents with a calm, deft, confident skill. The journey he has taken us on and continues to lead is always bang-on: an embarrassment of riches falls out of everything he works on. Just brilliant! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1618550772936-G34ZHJACOG5T0QWCT0R4/AWARDS+GREEN+SAFFRON.jpg Featured Case Study https://www.simonpendry.com/hofmeister-relaunch daily 0.75 2024-10-01 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1702265006922-DB6WFQ5TFPO9K7T96HYK/HOFMEISTER+1.jpg Hibernating Brand https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/795c1dab-f120-4238-be9e-f4d1dbec6e00/HOFMEISTER+1.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2e27ceb9-8f84-491e-876c-cdfa2bea2e65/HOF-BEFORE-GIF.gif Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/103b6516-9efc-4f16-8555-4067c013845c/HOF+BREAKDOWN-01.jpg Hibernating Brand - Make it stand out THE ICONIC BEAR: Our brand new contemporary bear - now unchained, and only dancing to his own tune. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/82605cc7-5bfa-4376-8cc5-a0a9b75e9e54/HOF+BREAKDOWN-03.jpg Hibernating Brand - Make it stand out THE WORD MARQUE: Typography drawn from Hofmeister’s rich visual history. Germanic and characterful, just like the beer. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/fcdd1646-5239-4deb-8755-fbf31fdb64db/HOF+BREAKDOWN-02.jpg Hibernating Brand - Make it stand out COLOUR BALANCE: Of course we leveraged the distinctive yellow, added more punch with the black, and introduced a premium gold. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/f07534ee-50cc-448d-9fc4-7e51bb9924f5/HOF+BREAKDOWN-04.jpg Hibernating Brand - Make it stand out PROVENANCE: Proudly born and brewed in Bavaria, the crest reflects a rich heritage and tradition of brewing over centuries. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2931e401-eed0-47ca-a66d-c9c25d7b291e/HOF+BREAKDOWN-05.jpg Hibernating Brand - Make it stand out QUALITY REASSURANCE: Genuine ingredients, genuine quality. It was important to denote the dramatic quality shift in the beer. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2d442d04-3419-4bf0-9dc6-df81bba913b2/HOF+BREAKDOWN-06.jpg Hibernating Brand - Make it stand out BAR CALL: ‘Make mine a Hof, please’. The neck label establishes a straight-forward bar call in the consumer’s at-bar vocabulary. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/f99f8d84-5d1b-4a9c-8928-5299879b49e0/HOFMEISTER+FAMILY.jpg Hibernating Brand - Make it stand out THE HOFMEISTER FAMILY: As the brands success grew from strength to strength, two new clearly differentiated variants were added - Weisse, and Ultra Low. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/923d35c1-9b0d-48cf-b5db-1c3228c01745/HOFMEISTER+LOGO.jpg Hibernating Brand BRAND MARQUE: A brand new bear - now unchained! Typography developed from Hofmeister’s visual history, and a celebration of their Bavarian provenance. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b75069ba-4fae-42e8-b517-97885897f02f/HOFMEISTER+5.jpg Hibernating Brand PACKAGING: A celebration of the instantly recognisable brand colours, giving us on-shelf pop and rapid ‘findability’ at the fixture. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/4b9584e0-02dc-48ac-b1dc-022b5aab877a/HOFMEISTER+3.jpg Hibernating Brand - Make it stand out TAP HANDLES AND FONTS: Elegant and modern with a nod to tradition. The use of ‘Hof’ as a shorthand for the brand, gives us a great bar call. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/18780184-2dda-4b51-afba-ead5b84d23fb/HOFMEISTER+4.jpg Hibernating Brand - Make it stand out BAR FURNITURE: Elevates the bear as our primary recognisable brand asset, wth a cheeky tone of voice through the brands copywriting. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1bb2dc0c-12a9-4002-9096-7f885fb46bef/HOFMEISTER+6.jpg Hibernating Brand - Make it stand out ‘FOLLOW THE BEAR’: An original advertising strapline for the brand back in the day, now takes on added meaning in the age of social media. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8cec627c-3b05-4838-8e1e-22f875ed61a4/HOFMEISTER+7.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bb9a43c9-3855-42d2-bd2c-cea43c7ea1e4/HOFMEISTER+8.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/ccd7ebfc-81ff-42ab-9447-4687fbe5c0d6/HERO+POUR.png Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/2fe32c93-3d1e-48d2-9be9-0aae5bdaedec/STEIN+FRAME.png Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bca78c2a-100a-477a-994c-d122c961b567/HOF+STATS.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/048d19fc-e4b5-4b45-9bb2-68b4431df3f3/HOFMEISTER+QUOTE+2.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/8fd74f4c-2474-4a2b-9c6b-90755414a6b7/BOOZE+EXPERIENCE.jpg Hibernating Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.simonpendry.com/fruithoops-1 daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1689833097348-TN4JF505EITEQV7HDD2D/FRUIT+HOOPS+SIMPLE+3.jpg Real Juicy, Real Tasty (Copy) https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/71e2a5c1-ec7a-4c9e-84e9-2d7d44b42b18/FRUIT+HOOPS+SIMPLE+2.jpg Real Juicy, Real Tasty (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/447ce617-fae2-4d25-8cbd-50b3ec8853b1/FRUIT+HOOPS+LOGO.jpg Real Juicy, Real Tasty (Copy) BRANDING & BRAND NAMING: The alliteration of ‘Fruit Hoops’ conveys a sense of fun, and highlights the ice lollies coolest features. The typography is natural, but with a smile. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/c9fbeae3-74dd-4940-8a23-1ebc6e6b017c/FRUIT+HOOPS+RAINBOW.jpg Real Juicy, Real Tasty (Copy) DISTINCTIVE BRAND ASSETS: The rainbow of fruit creates a powerful distinctive brand asset that aids recognition, and also communicate the ice lollies colourful USP. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/bd822828-559f-4e83-8a96-d6d20faf1386/FRUIT+HOOPS+BLOCKING.jpg Real Juicy, Real Tasty (Copy) - Make it stand out STAND-OUT & BLOCKING: The punch of a natural green background, a rainbow of colour, bold branding, and an integrated product depiction combine to create great stand out at the fixture. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/b5f4901d-26d0-4d43-b377-3862f15cf011/FRUIT+HOOPS+SYMBOLS.jpg Real Juicy, Real Tasty (Copy) - Make it stand out REASSURANCE: In a category not known for it’s healthy offerings, let’s highlight our natural credentials in a clear and concise way. https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/d1555312-a566-4955-b7bf-24cd10f18b42/FRUIT+HOOPS+VISUAL.jpg Real Juicy, Real Tasty (Copy) - Make it stand out STRONGER TOGETHER: Multiple facings are common in the freezer, so our designed needed to look great together and very grabbable! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/1784d2dc-7dc7-4784-b068-a33b4e982ded/48+SHEET.jpg Real Juicy, Real Tasty (Copy) - Make it stand out 48-SHEET OUT OF HOME: Our headline reassures on natural, but also importantly on taste ‘Real Juicy, Real Tasty’… delicious! https://images.squarespace-cdn.com/content/v1/5b0a34717e3c3a79962e2010/7be5cee2-1d2d-40ae-b2f7-7e1acd2f9f3e/6+SHEET.jpg Real Juicy, Real Tasty (Copy) - Make it stand out 6-SHEET OUT OF HOME: Our visuals focus on our new pack to aid recognition, against a dappled natural green background to elevate our real fruit cues.