Simon Pendry
 Shell asked up to rebrand several of their oil and lubricant ranges… We created the ranges to have distinct personalities reflecting their different usages, with a strong system of crystal clear navigation and benefits communication, all of course adhering to strict brand and industry guidelines.

Shell lubricants range redesigns

RANGE REDESIGN

The creation of several ranges for Shell lubricants, and the design of a strong system of clear varinating and benefits communication across those ranges, all adhering to strict brand and industry guidelines.

 Shell asked up to rebrand several of their oil and lubricant ranges… We created the ranges to have distinct personalities reflecting their different usages, with a strong system of crystal clear navigation and benefits communication, all of course adhering to strict brand and industry guidelines.

Shell asked up to rebrand several of their oil and lubricant ranges… We created the ranges to have distinct personalities reflecting their different usages, with a strong system of crystal clear navigation and benefits communication, all of course adhering to strict brand and industry guidelines.

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