Simon Pendry
 Penguin was struggling to be seen on a very busy shelf, and also needed a brand architecture to innovate from… We elevated the main visual asset of the Penguin illustration and reduced the brand name to create a truly iconic look and feel with powerful standout. We then created a secondary icon to be more effective across different brand innovation formats.

Penguin

RANGE EXTENSIONS, RANGE REDESIGN

The full redesign of the Penguin biscuit range, across both core and brand extensions. The aim was to elevate the main visual asset of the Penguin illustration whilst reducing the brand name creating a truly iconic look and feel. It was great fun creating the 32 different inners which became very collectable for the consumer and increased consumer engagement with the brand.

 Penguin was struggling to be seen on a very busy shelf, and also needed a brand architecture to innovate from… We elevated the main visual asset of the Penguin illustration and reduced the brand name to create a truly iconic look and feel with powerful standout. We then created a secondary icon to be more effective across different brand innovation formats.

Penguin was struggling to be seen on a very busy shelf, and also needed a brand architecture to innovate from… We elevated the main visual asset of the Penguin illustration and reduced the brand name to create a truly iconic look and feel with powerful standout. We then created a secondary icon to be more effective across different brand innovation formats.

PENGUIN GROUP.jpg
PENGUIN SINGLES.jpg
PENGUIN SUB-BRAND.jpg