Simon Pendry
 Weight Watchers are the only brand in every category of the UK supermarket, so they needed an extremely flexible design system that also reflected their weight management proposition… We created a design that highlights the tasty food and its natural ingredients, and that also exudes ‘lightness’.

Weight Watchers

BRAND INNOVATION, RANGE REDESIGN

Weight Watchers are the only brand in every category of the UK supermarket, so they needed an extremely flexible design system that also reflected their weight management proposition… We created a design that highlights the tasty food and its natural ingredients, and that also exudes ‘lightness’. A premium ‘Weight Watchers Select’ range was created, and also a standalone breakfast cereal Love Fibre.

 Weight Watchers are the only brand in every category of the UK supermarket, so they needed an extremely flexible design system that also reflected their weight management proposition… We created a design that highlights the tasty food and its natural ingredients, and that also exudes ‘lightness’.

Weight Watchers are the only brand in every category of the UK supermarket, so they needed an extremely flexible design system that also reflected their weight management proposition… We created a design that highlights the tasty food and its natural ingredients, and that also exudes ‘lightness’.

WEIGHT WATCHERS RANGE 1.jpg
WEIGHT WATCHERS RANGE 2.jpg
WEIGHT WATCHERS SELECT.jpg
WEIGHT WATCHERS LOVE FIBRE.jpg