Simon Pendry
 Murphy’s asked us to redesign their famous stout to be lighter, fresher, and more contemporary, but with one eye still firmly on their long tradition and heritage… We focused on their own-able brand equities and lost all the generic over-detailing, to create this bold and confident pack.

Murphy's

BRAND REDESIGN

The redesign of one of Ireland’s most famous stouts, elevated their most own-able asset of the cream and black colourway creating a contemporary look and feel with a firm eye on heritage.

 Murphy’s asked us to redesign their famous stout to be lighter, fresher, and more contemporary, but with one eye still firmly on their long tradition and heritage… We focused on their own-able brand equities and lost all the generic over-detailing, to create this bold and confident pack.

Murphy’s asked us to redesign their famous stout to be lighter, fresher, and more contemporary, but with one eye still firmly on their long tradition and heritage… We focused on their own-able brand equities and lost all the generic over-detailing, to create this bold and confident pack.