Simon Pendry
 Lloyds TSB came to us with a very uninspiring range of generic looking credit cards… We leveraged the brand’s iconic black horse galloping past the brand colours creating a dynamic sense of movement, designing something much more motivating and own-able.

Lloyds TSB credit card redesign

CREDIT CARD DESIGN

The creation of an own able credit card for the brand in a sea of generic sameness. The iconic black horse was photographed galloping past the brands colours creating a dynamic sense of movement, and a clear visual hierarchy to the range of cards on offer.

 Lloyds TSB came to us with a very uninspiring range of generic looking credit cards… We leveraged the brand’s iconic black horse galloping past the brand colours creating a dynamic sense of movement, designing something much more motivating and own-able.

Lloyds TSB came to us with a very uninspiring range of generic looking credit cards… We leveraged the brand’s iconic black horse galloping past the brand colours creating a dynamic sense of movement, designing something much more motivating and own-able.

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LLOYDS CARD PLATINUM.jpg
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