Simon Pendry
 J2O is a range of fruit juice drinks that was struggling to compete in an increasingly innovative fixture… We created the brand positioning of ‘Fruit Alchemy’ and redesigned J2O to elevate its shelf stand-out from the chiller behind the bar, and design a clear brand strategy for what would become extremely popular limited edition innovations.

J2O packaging redesign

LIMITED EDITION STRATEGY, RANGE REDESIGN

Redesign of the iconic drink using the created positioning of ‘fruit alchemy’… elevating it’s shelf stand-out from the chiller. A clear strategy for limited edition packs became extremely popular and injected life into the brand and sparked the interest of the supermarket buyers.

 J2O is a range of fruit juice drinks that was struggling to compete in an increasingly innovative fixture… We created the brand positioning of ‘Fruit Alchemy’ and redesigned J2O to elevate its shelf stand-out from the chiller behind the bar, and design a clear brand strategy for what would become extremely popular limited edition innovations.

J2O is a range of fruit juice drinks that was struggling to compete in an increasingly innovative fixture… We created the brand positioning of ‘Fruit Alchemy’ and redesigned J2O to elevate its shelf stand-out from the chiller behind the bar, and design a clear brand strategy for what would become extremely popular limited edition innovations.

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