Simon Pendry
 Hula Hoops asked us to redesign their brand to be bold, edgy, and appeal to a teenage consumer… Inspired by the unique shape of their snack, we created a bold new identity that really popped on shelf in an incredibly crowded fixture, and developed a brand architecture that allowed for seamless brand innovation.

Hula Hoops packaging range redesign

BRAND INNOVATION, RANGE REDESIGN

Complete range redesign to target the teen consumer with a bold and edgy look and feel. XL and Shoks were both developed as range extensions for the brand maintaining the key equity of the brand marque

 Hula Hoops asked us to redesign their brand to be bold, edgy, and appeal to a teenage consumer… Inspired by the unique shape of their snack, we created a bold new identity that really popped on shelf in an incredibly crowded fixture, and developed a brand architecture that allowed for seamless brand innovation.

Hula Hoops asked us to redesign their brand to be bold, edgy, and appeal to a teenage consumer… Inspired by the unique shape of their snack, we created a bold new identity that really popped on shelf in an incredibly crowded fixture, and developed a brand architecture that allowed for seamless brand innovation.

HULA HOOPS GROUP.png
HULA HOOPS XL.png
HULA HOOPS XL GROUP.png
HULA HOOPS SHOKS GROUP.png