Simon Pendry
 Guinness Black Lager was a brand innovation that expanded the Guinness world beyond just stout… We leveraged the classic Guinness layout to aid recognisability in a new category, but punctuated it with silver and metallic blue to drive both refreshment cues and a sense of modernity.

Guinness

BRAND INNOVATION

Guinness Black Lager was a brand innovation to expand the Guinness world beyond that of just stout. The classic Guinness layout was punctuated by the silver and blues that drive both refreshment cues and a sense of modernity.

 Guinness Black Lager was a brand innovation that expanded the Guinness world beyond just stout… We leveraged the classic Guinness layout to aid recognisability in a new category, but punctuated it with silver and metallic blue to drive both refreshment cues and a sense of modernity.

Guinness Black Lager was a brand innovation that expanded the Guinness world beyond just stout… We leveraged the classic Guinness layout to aid recognisability in a new category, but punctuated it with silver and metallic blue to drive both refreshment cues and a sense of modernity.