Simon Pendry
 Femfresh is a leading intimate skincare brand, but their previous design had a pharmaceutical look and feel which led to embarrassment for consumers at the point of purchase… We created a display-worthy design that is fresh, approachable, and contemporary, and is much more comfortable on the skincare fixture.

Femfresh range redesign

RANGE REDESIGN

Feminine Hygiene brand Femfresh was redesigned to be much more approachable and contemporary, and take away the embarrassment factor of in-store purchase that was driven by the previous designs very pharmaceutical look and feel

 Femfresh is a leading intimate skincare brand, but their previous design had a pharmaceutical look and feel which led to embarrassment for consumers at the point of purchase… We created a display-worthy design that is fresh, approachable, and contemporary, and is much more comfortable on the skincare fixture.

Femfresh is a leading intimate skincare brand, but their previous design had a pharmaceutical look and feel which led to embarrassment for consumers at the point of purchase… We created a display-worthy design that is fresh, approachable, and contemporary, and is much more comfortable on the skincare fixture.

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