Simon Pendry
 Ever Clean is an extremely effective super premium cat litter brand…. We created this impactful redesign to elevate their most own-able and recognisable equity, the famous white cat. It was also important to exude a sense of calm that the consumer desires, and a reassuring system of icons that express the different product benefits.

Ever Clean packaging redesign

BRAND WORLD, RANGE REDESIGN

Premium cat litter brand Ever Clean was redesigned to elevate their most own able equity… the white cat. A simple system was developed to differentiate variants and highlight individual benefits. Off pack communication was developed for the website etc

 Ever Clean is an extremely effective super premium cat litter brand…. We created this impactful redesign to elevate their most own-able and recognisable equity, the famous white cat. It was also important to exude a sense of calm that the consumer desires, and a reassuring system of icons that express the different product benefits.

Ever Clean is an extremely effective super premium cat litter brand…. We created this impactful redesign to elevate their most own-able and recognisable equity, the famous white cat. It was also important to exude a sense of calm that the consumer desires, and a reassuring system of icons that express the different product benefits.

EVER CLEAN WEB.png