Simon Pendry
 After the successful redesign of the core range, Berocca were primed to innovate into the ready to drink category… We named and created Berocca Forward, utilising vertical branding to give the pack dynamism, with metallic colours and graphic bubbles to deliver a sense of the zingy taste experience.

Berocca brand innovation

BRAND INNOVATION

The brand innovation of Berocca Forward ready to drink in cans, was born from the successful redesign of the core range. The bold use of vertical branding gives the pack dynamism, with the graphic bubbles giving a sense of the taste experience.

 After the successful redesign of the core range, Berocca were primed to innovate into the ready to drink category… We named and created Berocca Forward, utilising vertical branding to give the pack dynamism, with metallic colours and graphic bubbles to deliver a sense of the zingy taste experience.

After the successful redesign of the core range, Berocca were primed to innovate into the ready to drink category… We named and created Berocca Forward, utilising vertical branding to give the pack dynamism, with metallic colours and graphic bubbles to deliver a sense of the zingy taste experience.

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