Simon Pendry
 Bacardi asked us to refresh their visual identity imbuing it with more craft and personality, and to create a print ad campaign to compliment their new brand positioning of ‘Together’… We used the campaign to launch the new identity, and create a unique illustration style for the brand, which created imagery from hundreds of their new logos combining ‘Together’.

Bacardi

AD CAMPAIGN, BRAND IDENTITY

The creation of a visual identity for Bacardi, recrafting the bat icon, the word marque itself, and the Facundo Bacardi signature used to endorse products. This then led to the creation of a global ad campaign based around the idea of ‘Together’ and neatly introducing these new brand assets at the heart of the campaigns visual look

 Bacardi asked us to refresh their visual identity imbuing it with more craft and personality, and to create a print ad campaign to compliment their new brand positioning of ‘Together’… We used the campaign to launch the new identity, and create a unique illustration style for the brand, which created imagery from hundreds of their new logos combining ‘Together’.

Bacardi asked us to refresh their visual identity imbuing it with more craft and personality, and to create a print ad campaign to compliment their new brand positioning of ‘Together’… We used the campaign to launch the new identity, and create a unique illustration style for the brand, which created imagery from hundreds of their new logos combining ‘Together’.

BACARDI 4.jpg
BACARDI 5.jpg
BACARDI 6.jpg
BACARDI 7.jpg
BACARDI 8.jpg